Other Do's and Don'ts
1. Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘loan’ and ‘loans’ while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
2. Title Tag length: Google usually reads about 90 characters of your Title Tag. Therefore, a Title Tag of about 80-90 characters are good enough.
3. Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
4. The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.
5. Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
6. Most search engines are not case sensitive; therefore, you can write your Title Tag in a way that looks most visually appealing.
7. Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you 'bookmark' or add a page to your 'favorites' list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads:
Home Loans: fast clearance with no credit check.
In a nutshell, the basic ingredients of a good Title Tag
1. It should always appear immediately after the opening tag
2. It should be specific keywords and phrases.
3. Use only keywords and phrases that are in the body text on your page.
4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same word right next to each other or more than twice.
5. 5-12 words (less than 60 characters) are a good length for title tag.
6. Consider using both singular and plural forms of the keywords.
7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
8. Try to place your primary keywords at the starting of the tag.
9. Keep the words in title case (e.g. Profession Marketing Tips)
10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
11. Avoid using superlatives in your title (e. g. the best, fastest, cheapest, leader)
12. Try to minimize the use of commas in this tag.
13. Strive for a keyword density of 25-30% for each keyword.
14. Always remember to close this tag
15. All pages must have a unique and descriptive keyword phrase in the title.
16. Try to keep title tags as unique as possible in each page in your website.
17. Do not change the title tag regularly.
1. Consider using both singular and plural forms of the important words in your Title Tag. For instance, you may use both ‘loan’ and ‘loans’ while making the Title Tag. Google is still experimenting with Stemming (interchange of singular and plural terms); however, it is fluctuating in its deployment frequently. A word of Caution: Do not overdo it.
2. Title Tag length: Google usually reads about 90 characters of your Title Tag. Therefore, a Title Tag of about 80-90 characters are good enough.
3. Do not use keywords repeatedly as the density of your keywords does not matter in your Title Tag.
4. The sequence in which keywords appear in your Title Tag is important. Try using natural phrases for your Title Tag, which read better and will likely conform to your Keyword Phrases.
5. Avoid using the same Title Tag throughout your site. Try using a unique Title Tag for each web page and use keyword Phrases that holds theme relevance to that page. You also get to leverage more keyword phrases if you individualize the Title Tag in all pages.
6. Most search engines are not case sensitive; therefore, you can write your Title Tag in a way that looks most visually appealing.
7. Title Tag should ideally read like a phrase that makes some grammatical sense, not just a collection of keywords. This is all the more important as the Title Tag usually appears as the text when you 'bookmark' or add a page to your 'favorites' list. Therefore, it should make sense when a person reads it later. For instance, if you want to include the keywords Home Loans, fast clearance, No credit check in your Title Tag, you can write a Title Tag that reads:
Home Loans: fast clearance with no credit check.
In a nutshell, the basic ingredients of a good Title Tag
1. It should always appear immediately after the opening tag
2. It should be specific keywords and phrases.
3. Use only keywords and phrases that are in the body text on your page.
4. May use the same keyword twice to attain reasonable keyword density, but be sure that you don’t put the same word right next to each other or more than twice.
5. 5-12 words (less than 60 characters) are a good length for title tag.
6. Consider using both singular and plural forms of the keywords.
7. It should be read like a phrase that makes some grammatical and logical sense, not collection of keywords.
8. Try to place your primary keywords at the starting of the tag.
9. Keep the words in title case (e.g. Profession Marketing Tips)
10. Make sure to avoid using search engine stop words or words like Home, Default, Internet or Index.
11. Avoid using superlatives in your title (e. g. the best, fastest, cheapest, leader)
12. Try to minimize the use of commas in this tag.
13. Strive for a keyword density of 25-30% for each keyword.
14. Always remember to close this tag
15. All pages must have a unique and descriptive keyword phrase in the title.
16. Try to keep title tags as unique as possible in each page in your website.
17. Do not change the title tag regularly.
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